In Really Good Logos Explained, some of today's top creative minds critique and appraise over 500 examples of truly exceptional logos, and explain what makes them work. The insight provided by 4. Pictorial marks. Pictorial marks (sometimes wrongly named brand marks, which are a different thing) are icons or graphic symbols that signify the brand image or story in a visual way.Like Twitter's blue bird, or Apple's iconic biblical fruit with a single bite. A recent example of a logo symbol is AirBnB's 'belo', a combination of icons that signify people, places, love and "A Author: Margo Chase. Summary: In Really Good Logos, Explained, some of today's top creative minds critique and appraise over 500 examples of truly exceptional logos, and explain what makes them work. eBook, English, ©2008. Edition: View all formats and editions. Bet You Didn't Know: Founding Fathers. 1. The Freemasons Are the Oldest Fraternal Organization in the World. Freemasons belong to the oldest fraternal organization in the world, a group begun White space is the area between design elements. It is also the space within individual design elements, including the space between typography glyphs (readable characters). Despite its name, white space does not need to be white. It can be any color, texture, pattern, or even a background image. White space can cause problems between designers 5Zvqi.

really good logos explained